Our approach
Why we are building CLUE for teams that don't sell in English
A sales lead gets through a few percent of the conversations and guesses at the rest. That is the gap CLUE closes — in the language the team actually sells in.
Why we started
Global tools work worse on non-English calls
Global conversation intelligence platforms are built around English, and around phone systems that are common in the US and rare everywhere else. A team selling in another language gets an inaccurate transcript, and an inaccurate score on top of it. The error travels from the first step all the way to the manager's report.
We started from the other end: local phone systems and non-English speech first, then the analysis, then the interface. We began with Ukrainian because it is the market we know best, which is why connecting Binotel or UniTalk takes 15 minutes, not a quarter-long integration project.
What we believe
Three principles you can see in the product
Every number leads back to a specific moment in a specific call. A score can be taken apart and shown to a rep, so they see where it came from.
The rep sees their own call first — before the lead. That is a decision in the interface, not a line on a website.
The interface, the emails and the analysis work in the customer's own language, not in a translation layer bolted on afterwards.
Honest about the stage we are at
What works today, and what is still being built
The Free plan works, the platform works, the phone integrations work. Some of the CRM and notification integrations are in beta, and the transcription and analysis APIs are opening in early access.
- named testimonials until the companies allow them
- logos of companies that are not actually our customers
- promises of conversion uplift percentages without your data
When numbers from real deployments exist, they will be here along with the company that confirmed them.
Mission
Where we are going
We are a product team. We cannot live with the gap between what is said on a call and what the team takes away from it. CLUE closes it automatically, in the team's own language, across a whole department.
Get started
The simplest way to understand us is on your own calls
5 calls a month, $0, no card.